2022
Raça Magazine
Black
Characters
A platform to fight against racism
art direction
photography
graphic design
digital
mobile
social
activation
media
54% of the Brazilian population is black, while 82.2% of congressmen and 84% of journalists at the biggest newspapers are white.
Raça magazine, the largest publication on afro culture in Brazil, rethought the use of twitter to fight against the structural racism that silences black voices.
Case Study
Agency: FCB/Brazil
ECD: Marcelo Rizério / Pedro Araújo / Anna Martha Silveira
CD: Ricardo Alonso / Luiz Filipin
Creatives: Diogo Rodrigues / Gustavo Finamore / Lucas Felix
Content Team: Michele Carlos, Thea Rodrigues, Nina Sobrinho, Marta Carvalho
Motion Designer & Editor: Matheus Melo
Technology Team: Juscelino Vieira, Liandra Monteiro, Guilherme Okamoto
Sound Production Team: Henrique Ruiz Nicolau, Francisco Castellano, Marina Leite