2020
Pravaler
Resiliences
A film with true stories
to launch the brand redesign
branded content
film
design
art direction
Pravaler is a tuition assistance program available around the country, and its main drive is to encourage anyone who dreams to have an academic study.
During 12 years they have researched true stories of hard work and wanted to portrait them along with the brand redesign.
Ana Couto Design Studio worked for almost two years with the client to redesign its brand. The insight of the angle in the logo came from the check marks used by professors in classes and the colors came from diversity. We saw this construction as the base for the film launch.
The same angle and shape from the logo served as the starting point for the film identity and visual insights.
Design Studio: Ana Couto
Advertising Agency: CL/AG
Creative Director: Ale Alves
Copy: Rafael Radesco
Production Company: Malabar Filmes
Director: André Lorenz Michiles e Fábio Bardela
Photography: Alexandre Avilla