Why this shape?
The spiral is a shape that represents the materialization of life, along the lines of the Golden ratio and Fibonacci found in nature.
This stylized symbol is a way of interpreting paramount soup concepts in addition to reinforcing the depth of the album’s searches.
Furthermore, the aggressive and pointed aesthetics of the finishes represent the discomfort of the work’s theme,
the discomfort of not being an easy-to-absorb material.
Why bismuth?
Bismuth is a metal found in nature.
He is pratically immortal. For example, it takes longer than the age of the universe to deteriorate. It is a metal that, during the melting process, releases this iridescent crystal that symbolizes bluff.
For this to happen, heat is required, which creates a beautiful relationship with the paramount soup.
We wanted to bring something more organic to this process and thus bring a certain strangeness.
The process
Since the symbol was decided we agreed to follow an uncertain but promising path: to sculpt this shape from scratch and then portrait it searching for it's place. Not only the final visual of the piece was a mistery because of the chaotic way cristals form on the liquid state of bismuth, but also the layout we took to the chosen location for the shooting could be the cover or half the way to it.
From this process, two images were picked up and used by the band as singles before the album launch. Below you can see a small selection of how the visual was born and adapted until the final result.