Diogo Rodrigues

Sao Paulo  Brazil

Creative
Art Director
& Graphic
Designer


Work    

  1. Black Characters
  2. Paramount Soup
  3. Chuvisco
  4. Resiliences
  5. Narrated Website
  6. Taste it your way
  7. Brazzzoom



2020
Pravaler





A film with true stories to launch the brand redesign

branded content
film
design

Resiliences



Pravaler is a tuition assistance program available around the country, and its main drive is to encourage anyone who dreams to have an academic study.

During 12 years they have researched true stories of hard work and wanted to portrait them along with the brand redesign.

My role:
Concept / Art Direction / Design Design Studio: Ana Couto
Advertising Agency: CL/AG
Creative Director: Ale Alves
Copy: Rafael Radesco
Production Company: Malabar Filmes
Director: André Lorenz Michiles e Fábio Bardela
Photography: Alexandre Avilla

Ana Couto Design Studio worked for almost two years with the client to redesign its brand. The insight of the angle in the logo came from the check marks used by professors in classes and the colors came from diversity. We saw this construction as the base for the film launch.


The same angle and shape from the logo served as the starting point for the film identity and visual insights.
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